Product variety in local grocery stores : differential effects on stock-keeping unit level sales
Year of publication: |
2022
|
---|---|
Authors: | Lu, Guanyi ; Lee, Hyun Seok ; Son, Junbo |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 68.2022, 1, p. 33-54
|
Subject: | category contingency | product variety | profitability contingency | SKU-level analysis | Produktdifferenzierung | Product differentiation | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment |
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