Profile Construction in Experimental Choice Designs for Mixed Logit Models - The construction of designs for mixed logit models and their superior performance in a wide variety of situations.
| Year of publication: |
2002
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|---|---|
| Authors: | Sándor, Zsolt ; Wedel, Michel |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 4, p. 455-475
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