Profiling satisfied and dissatisfied hotel visitors using publicly available data from a booking platform
Year of publication: |
October 2017
|
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Authors: | Pokryshevskaya, Elena B. ; Antipov, Evgeny A. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 67.2017, p. 1-10
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Subject: | Hotel | Online reviews | Online ratings | Satisfaction | Predictive analytics | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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