Profing from integrity : how CEOs can deliver superior profitability and be relevant to society

About the author -- The case for integrity -- The need for a pro-integrity business model -- Heightened integrity and superior profits -- Making integrity pay -- The pro-integrity business model in practice -- Stakeholders : the specific connection -- Vision: beyond aspirational and motivational -- Integrity : embody -- Leadership : demonstrated tone -- Staff: more than engagement -- Feedback : closing the feedback loop -- Superior financial performance -- The requirement -- Prerequisites -- References -- Index