Profit maximization through customer relationship marketing : measurement, prediction and implementation
Lerzan Aksoy ..., eds.
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Aksoy, Lerzan (contributor) |
| Publisher: |
Binghamton, NY : Best Business Books |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 135 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007. - Includes bibliographical references and index. - Enth. 6 Beitr. Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou 0804 |
| ISBN: | 978-0-7890-3802-9 ; 978-0-7890-3803-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507465