Promoting services
Patrick De Pelsmacker; Joeri Van den Bergh
| Year of publication: |
2003
|
|---|---|
| Authors: | De Pelsmacker, Patrick ; Van den Bergh, Joeri |
| Published in: |
Services management : an integrated approach. - Harlow [u.a.] : Financial Times/Prentice Hall, ISBN 0-273-67353-X. - 2003, p. 74-97
|
| Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Verkaufsförderung | Sales promotion | Dienstleistung | Services |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001779097