Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute
| Alternative title: | Promotional decisions using mathematical models |
|---|---|
| Year of publication: |
1967
|
| Authors: | Becknell, jr., James C. ; Frank, Ronald E. ; Green, Paul E. ; Hinkle, Charles L. ; Kuehn, Alfred A. ; Massy, William F. ; Robinson, Patrick J. ; Rohloff, Albert C. ; Sieber, jr., Harry F. |
| Other Persons: | Robinson, Patrick J. (ed.) |
| Institutions: | Marketing Science Institute (contributor) |
| Publisher: |
Boston : Allyn, Bacon |
| Subject: | Absatzpolitik | Betriebswirtschaftliche Entscheidungen | Produktgestaltung | Versandgeschäft | Ökonomen | Economists | Großbritannien | United Kingdom | Ökonomische Ideengeschichte | History of economic thought |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
