Proposal for employing user-generated content as a data source for measuring tourism destination image
Pilar Alarcón-Urbistondo, María-Mercedes Rojas-de-Gracia, Ana Casado-Molina
| Year of publication: |
2023
|
|---|---|
| Authors: | Alarcón-Urbistondo, Pilar ; Rojas-de-Gracia, María-Mercedes ; Casado-Molina, Ana |
| Subject: | content analysis | perceptual map | structured and unstructured data | tourism destination image | user-generated content | Markenimage | Brand image | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Herkunftsbezeichnung | Designation of origin | Messung | Measurement | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211012756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265800