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Marketing strategies for Indian rural markets
Rao, K. Ramamohana, (2002)
Rural Marketing Mix in Bhutan : An FMCG Perspective
Sarkar, Dev Narayan, (2013)
Executives social representation of rurality and product adaption : a case of rural markets in India
Sridhar, Guda, (2011)
An integrated method using AHP, DEA and GP for evaluating supply sources
Kumar, K. Sunil, (2012)
Mapping structural relationships among the critical factors of rural supply chains
Kumar, K. Sunil, (2013)
The perspectives and practices of business process outsourcing in Indian industries : a survey and analysis