Prosumers' intention to co-create business value and the moderating role of digital media usage
Sheshadri Chatterjee, Marcello Mariani, Samuel Fosso Wamba
| Year of publication: |
2023
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|---|---|
| Authors: | Chatterjee, Sheshadri ; Mariani, Marcello M. ; Wamba, Samuel Fosso |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-14
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| Subject: | Business benefit | Co-creation | Co-production | Consumer empowerment | Digital media usage | DIY | Prosumers | SEM | Kundenintegration | Customer integration | Digitale Medien | Digital media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Betriebliche Wertschöpfung | Value creation | Geschäftsmodell | Business model | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014303697