Provider and relational determinants of customer solution performance
Thomas L. Powers, Shibin Sheng, Julie Juan Li
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Powers, Thomas L. ; Sheng, Shibin ; Li, Julie Juan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 14-23
|
| Subject: | Value co-creation | Customer solutions | Service-centered logic | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | Service-Dominant Logic | Service-dominant logic |