Providing a framework for evaluating the advertising efficiency using data envelopment analysis technique
Armin Ejlal, Maysam Shafiee Roodposhti
| Year of publication: |
2019
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|---|---|
| Authors: | Ejlal, Armin ; Roodposhti, Maysam Shafiee |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 6.2019, 4, p. 451-470
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| Subject: | efficiency | data envelopment analysis | DEA | advertising | Data-Envelopment-Analyse | Data envelopment analysis | Werbung | Advertising | Effizienz | Efficiency | Technische Effizienz | Technical efficiency | Theorie | Theory | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2019.100816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111792