Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Jeff Wiebe, Debra Z. Basil, Mary Runté
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Wiebe, Jeff ; Basil, Debra Z. ; Runté, Mary |
| Subject: | Cause-related marketing | Cause marketing | Psychological distance | Construal level theory | Perceived consumer effectiveness | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-016-0170-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916368