Psychological dynamics in the metaverse : evaluating perceived values, attitude, and behavioral intention in metaverse events
Year of publication: |
2023
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Authors: | Choi, Miju ; Choi, Youngjoon ; Nosrati, Saeid ; Hailu, Tadesse Bekele ; Kim, Seongseop |
Subject: | construal level theory | Metaverse event | MICE | perceived value | psychological distance | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Virtuelle Realität | Virtual reality | Kundenzufriedenheit | Customer satisfaction |
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