Public relations measurement and evaluation

Jim Macnamara

Year of publication:	2021
Authors:	Macnamara, Jim
Published in:	Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 249-273
Subject:	measurement \| evaluation \| theory of change \| program logic models \| evaluation frameworks \| Bewertung \| Evaluation \| Öffentlichkeitsarbeit \| Public relations \| Messung \| Measurement \| Theorie \| Theory \| Performance-Messung \| Performance measurement \| Projektbewertung \| Project evaluation

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