Purchase-based targeted advertising : a competitive analysis
Jianqiang Zhang; Weijun Zhong; Shue Mei
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Jianqiang ; Zhong, Weijun ; Mei, Shue |
| Published in: |
Strategic e-commerce systems and tools for competing in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8133-0. - 2015, p. 171-188
|
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010509137