Purchase intention in mobile commerce in Croatia : the attribution theory perspective and the role of consumer innovativeness
Ivan-Damir Anić, Ivana Kursan Milaković, Mirela Mihić, and Nicoletta Corrocher
| Year of publication: |
2023
|
|---|---|
| Authors: | Anić, Ivan-Damir ; Milakovic, Ivana Kursan ; Mihić, Mirela ; Corrocher, Nicoletta |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 2, p. 182-204
|
| Subject: | Attribution theory | consumer innovativeness | mobile advertising | mobile shopping | purchase intention | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Kroatien | Croatia | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2143986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483030