Purchasing social attention by tipping : Materialism predicts online tipping in <scp>live‐streaming</scp> platform through <scp>self‐enhancement</scp> motive
| Year of publication: |
2021
|
|---|---|
| Authors: | Wu, Yang ; Niu, Gengfeng ; Chen, Zhenzhen ; Zhang, Dongjing |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 3 (19.07.), p. 468-480
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1973 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632433