PUTTING THE "CUSTOM" IN CUSTOMER WITH DATABASE MARKETING
| Year of publication: |
1997
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|---|---|
| Authors: | Stern, Steven ; Barton, Douglas |
| Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 25.1997, 3, p. 46-52
|