Putting the “Custom” in customer with database marketing

What is a customer? By simple definition, a customer is one who purchases goods from another, but it stems from the word “custom” where an individual habitually patronizes a particular business. As companies achieve success, many neglect this concept and forget to keep the idea of “custom” in customer.

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Year of publication:	1997
Authors:	Stern, Steven ; Barton, Douglas
Published in:	Strategy & Leadership. - MCB UP Ltd, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 25.1997, 3, p. 46-50
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb054589 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015016850