Qualitative research via focus groups : will going online affect the diversity of your findings?
Brendan Richard, Stephen A. Sivo, Marissa Orlowski, Robert C. Ford, Jamie Murphy, David N. Boote, and Eleanor L. Witta
| Year of publication: |
2021
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|---|---|
| Authors: | Richard, Brendan ; Sivo, Stephen A. ; Orlowski, Marissa ; Ford, Robert C. ; Murphy, Jamie ; Boote, David N. ; Witta, Eleanor L. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 1, p. 32-45
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| Subject: | focus groups | idea generation | online focus groups | qualitative methods | reddit | Qualitative Methode | Qualitative method | Marktforschung | Market research | Befragung | Interview | Arbeitsgruppe | Team | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965520967769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426015