Quality and effectiveness of enterprise resource planning - customer relationship management systems : implications for information systems marketing strategies
Leonidas Hatzithomas; Ioannis Stamelos; Thomas Fotiadis; John Mylonakis
| Year of publication: |
2007
|
|---|---|
| Authors: | Hatzithomas, Leonidas ; Stamelos, Ioannis ; Fotiadis, Thomas ; Mylonakis, John |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 3, p. 33-52
|
| Subject: | Arbeitsorganisation | Work organization | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003506657