Quality effects in different advertising models - an impulse control approach
Puduru V. Reddy, Stefan Wrzaczek, Georges Zaccour
| Year of publication: |
December 2016
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|---|---|
| Authors: | Reddy, Puduru V. ; Wrzaczek, Stefan ; Zaccour, Georges |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 255.2016, 3 (16.12.), p. 984-995
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| Subject: | Advertising | Nerlove-Arrow model | Vidale-Wolfe model | Ozga model | Quality | Werbung | Theorie | Theory | Werbewirkung | Advertising effects | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.06.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556545