Quality management as a part of CRM
Karel Havlíček, Pavla Břečková, Vicky Zampeta
| Year of publication: |
2013
|
|---|---|
| Authors: | Havliček, Karel ; Břečková, Pavla ; Zampeta, Vicky |
| Published in: |
European research studies : an international multidisciplinary journal with topics in European integration. - Piraeus, ISSN 1108-2976, ZDB-ID 2694391-8. - Vol. 16.2013, 4, p. 15-27
|
| Subject: | Quality Management System | Total Quality Management | Balanced Scorecard | Quality Controlling | Customer Relationship Management | M-C Model | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Balanced scorecard | Performance-Messung | Performance measurement | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383338