Quality-satisfaction-loyalty linkage and switching costs : findings in the context of online life insurance

Preethi Viswanathan, Garima Gupta

Year of publication:	2020
Authors:	Viswanathan, Preethi ; Gupta, Garima
Published in:	International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 21.2020, 1, p. 1-16
Subject:	online life insurance \| service quality \| customer satisfaction \| switching costs \| loyalty \| Dienstleistungsqualität \| Service quality \| Wechselverhalten \| Switching behaviour \| Lebensversicherung \| Life insurance \| Kundenzufriedenheit \| Customer satisfaction \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing

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