Quantified value first, then price : realizing the positive impact of a value pricing strategy
Todd Snelgrove
| Year of publication: |
February 2018
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|---|---|
| Authors: | Snelgrove, Todd |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 41-44
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| Subject: | Value-based pricing | Value-based selling | Value quantification | Pricing strategy implementation | Quantified value proposition | Preismanagement | Pricing strategy | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0132-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875206