Quantifying uncertainties and risks using managerial judgments in a dynamic new product development environment
Saurabh Bansal, Genaro J. Gutierrez, John R. Keiser
| Year of publication: |
December 2016
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| Authors: | Bansal, Saurabh ; Gutierrez, Genaro J. ; Keiser, John R. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 12, p. 2010-2013
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| Subject: | Produktentwicklung | New product development | Risiko | Risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Risikomanagement | Risk management | Theorie | Theory |