Quantitative insights from online qualitative data : an example from the health care sector
Christine Pitt, Michael Mulvey, Jan Kietzmann
| Year of publication: |
2018
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|---|---|
| Authors: | Pitt, Christine ; Mulvey, Michael S. ; Kietzmann, Jan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 1010-1017
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| Subject: | artificial intelligence | credence goods | health care | latent class (LC) | cluster modeling | sentiment analysis | Künstliche Intelligenz | Artificial intelligence | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Vertrauensgüter | Credence goods | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970096