Quantitative insights from online qualitative data : An example from the health care sector
| Year of publication: |
2018
|
|---|---|
| Authors: | Pitt, Christine ; Mulvey, Michael ; Kietzmann, Jan |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 12 (06.11.), p. 1010-1017
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21152 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012083936