Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken

Paul Steiner

Einleitung -- Wahrnehmung und Wirkung multisensorischer Reize.-Markenrecht – Markenformen mit Sinn -- Multisensorisches Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews.

Year of publication:	[2022]
Authors:	Steiner, Paul
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden Wiesbaden : Springer Gabler
Subject:	Marketing \| Markenführung \| Brand management \| Wahrnehmung \| Verbraucherverhalten
Description of contents:	Description [swbplus.bsz-bw.de]

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