Rapid validity testing at the front end of innovation
| Year of publication: |
2021
|
|---|---|
| Authors: | Peña Häufler, Birgit ; Globocnik, Dietfried ; Landaeta Saldías, Paola ; Salomo, Sören |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 38.2021, 4 (25.06.), p. 447-472
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12585 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012636136