Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Marc Elsäßer and Bernd W. Wirtz
| Year of publication: |
2017
|
|---|---|
| Authors: | Elsäßer, Marc ; Wirtz, Bernd W. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 1, p. 139-153
|
| Subject: | Structural equation modeling | Success factors | Industrial branding | Brand equity | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Markentreue | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2015-0101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609381