Re-examining field sales unit performance: Insights from the resource-based view and dynamic capabilities perspective
| Year of publication: |
2005
|
|---|---|
| Authors: | Menguc, Bulent ; Barker, Tansu |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 7, p. 885-909
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