Re-Inquiries - The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
| Year of publication: |
2004
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|---|---|
| Authors: | Sengupta, Jaideep ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 705
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