Reaching the audience : new communication technology practices in college sports public relations
Joseph H. Moore and Anne Carlson
| Year of publication: |
2013
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|---|---|
| Authors: | Moore, Joseph H. ; Carlson, Anne |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 1, p. 109-126
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| Subject: | college athletics | social media | multimedia | new media technology | public relations | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Hochschule | Higher education institution | Studierende | Students | Sport | Sports | Multimedia | Informationstechnik | Information technology | Kommunikation | Communication | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406152