Ready, set, go! : deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
Morgan M. Bryant, Jen Riley, Tiffanie Turner-Henderson, Dexter Purnell
| Year of publication: |
2024
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|---|---|
| Authors: | Bryant, Morgan M. ; Riley, Jen ; Turner-Henderson, Tiffanie ; Purnell, Dexter |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 2, p. 169-181
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| Subject: | Marketing analytics | Marketing pedagogy | Qualitative methods | Social listening | Social media | Student engagement | Social Web | Social web | Marketing | Qualitative Methode | Qualitative method | Marketingmanagement | Marketing management | Studierende | Students | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-024-00292-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137861