Ready, steady, green : examining the effectiveness of external policies to enhance the adoption of eco-friendly innovations
Year of publication: |
May 2017
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Authors: | Heidenreich, Sven ; Spieth, Patrick ; Petschnig, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 3, p. 343-359
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Subject: | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Social Marketing | Social marketing |
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