Ready, steady, green : examining the effectiveness of external policies to enhance the adoption of eco-friendly innovations
Sven Heidenreich, Patrick Spieth and Martin Petschnig
| Year of publication: |
May 2017
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| Authors: | Heidenreich, Sven ; Spieth, Patrick ; Petschnig, Martin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 3, p. 343-359
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| Subject: | Produktentwicklung | New product development | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822592