Real options, intangible resources and performance of franchise networks
Nina Gorovaia and Josef Windsperger
| Year of publication: |
2013
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|---|---|
| Authors: | Gorovaia, Nina ; Windsperger, Josef |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 34.2013, 3/5, p. 183-194
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| Subject: | Franchising | Unternehmensnetzwerk | Business network | Realoptionsansatz | Real options analysis | Ressourcenorientierter Ansatz | Resource-based view | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750100