Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
David Meerman Scott
| Alternative title: | Real time marketing & PR |
|---|---|
| Year of publication: |
2011
|
| Authors: | Scott, David Meerman |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Unternehmen | Kundenorientierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 244 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk 1: Revolution time -- Grow your business now -- Speed versus sloth: dispatches from the front -- Laying down some real-time law -- Real-time attitude -- Too big to succeed? -- Engage the media at their convenience -- Crisis communications and the media -- What are people saying about you this instant? -- 2: Connect with your market -- Real-time customer connection -- Going mobile, real time is all the time -- They want it immediately -- 3: Grow your business now -- Let them communicate ... now -- How your Web site become a real-time machine -- Make the sale -- Business at the speed of now. |
| ISBN: | 978-0-470-64595-6 ; 0-470-64595-4 ; 978-0-470-93017-5 ; 978-0-470-93023-6 ; 978-0-470-93024-3 ; 978-0-470-93017-5 ; 978-0-470-93023-6 ; 978-0-470-93024-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236194