Reality of applying marketing mix of Vietnamese mobile telecommunication service enterprises
Nguyen Thi Nhung, Vu Hong Nhung, Hoang Hai Ninh, Hoang Kim Ung, Nguyen Linh Phuong, Khuat Quang Thanh
| Year of publication: |
2020
|
|---|---|
| Authors: | Nguyễn Thị Nhung ; Vu Hong Nhung ; Hoang Hai Ninh ; Hoang Kim Ung ; Nguyen Linh Phuong ; Khuat Quang Thanh |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 10.2020, 2, p. 197-212
|
| Subject: | Marketing-mix | Vietnamese mobile telecommunications enterprise | Mobilkommunikation | Mobile communications | Vietnam | Viet Nam | Marketingmanagement | Marketing management | Telekommunikation | Telecommunications | Telekommunikationssektor | Telecommunications industry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v10i2.16983 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012267332