Reason and reaction : the dual route of the decision-making process of Facebook fan pages
Aikaterini Manthiou; Liang Rebecca Tang; Robert Bosselman
| Year of publication: |
2014
|
|---|---|
| Authors: | Manthiou, Aikaterini ; Tang, Liang ; Bosselman, Robert |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 4, p. 297-308
|
| Subject: | Prototype willingness model | Theory of reasoned action | Facebook fan pages | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459087