Reasons and intuitions : extending behavioural reasoning theory to determine green purchase behavior
Year of publication: |
2023
|
---|---|
Authors: | Sreen, Naman ; Chatterjee, Swetarupa ; Bhardwaj, Seema ; Chitnis, Asmita |
Subject: | Behavioral reasoning theory | Green consumption values | Green purchase behavior | Intuitions | Time pressure | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Intuition | Verhaltensökonomik | Behavioral economics | Öko-Marketing | Green marketing | Verhalten | Behaviour |
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