Reassessing the constructs related to technology adoption theories in the global marketing domain in light of the emergence of genai
Demetris Vrontis, Ranjan Chaudhuri and Sheshadri Chatterjee
| Year of publication: |
2024
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|---|---|
| Authors: | Vrontis, Demetris ; Chaudhuri, Ranjan ; Chatterjee, Sheshadri |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 5, p. 357-378
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| Subject: | constructs | GenAI, TOE, diffusion of innovations | Global marketing | technology adoption | Innovationsdiffusion | Innovation diffusion | Internationales Marketing | International marketing | Innovationsakzeptanz | Innovation adoption | Bauwirtschaft | Construction industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2024.2412756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192638