Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation
| Year of publication: |
2009
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| Authors: | Pervan, Simon J. ; Bove, Liliana L. ; Johnson, Lester W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 1, p. 60-71
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