Recognising new market opportunities and selecting appropriate segments : targeting Chinese outbound tourists
Year of publication: |
2012
|
---|---|
Authors: | Prideaux, Bruce ; Cave, Jenny ; Thompson, Michelle ; Sibtain, Jonathan |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 4, p. 287-299
|
Subject: | Tourismusmarketing | Tourism marketing | Internationale Marktsegmentierung | International market segmentation | Chinesen | Chinese (People) | Australien | Australia |
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