Recommending products when consumers learn their preference weights
Daria Dzyabura, John R. Hauser
| Year of publication: |
2019
|
|---|---|
| Authors: | Dzyabura, Daria ; Hauser, John R. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 3, p. 417-441
|
| Subject: | recommendation systems | learned preferences | multiattribute utility | consumer search | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Präferenztheorie | Theory of preferences | Lernprozess | Learning process | Lernen | Learning | Nutzen | Utility | Konsumtheorie | Consumption theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038401