Reconceptualising buyer behaviour in the digital era : an emergent journey
Peter Scott, Tamsin Scott, Peter Stokes and Neil Moore, Simon M. Smith, Caroline Rowland and Antony Ward
| Year of publication: |
2017
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|---|---|
| Authors: | Scott, Peter ; Scott, Tamsin ; Stokes, Peter ; Moore, Neil ; Smith, Simon M. ; Rowland, Caroline ; Ward, Antony |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 165-179
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| Subject: | customer journey model | CJM | digital marketing | buyer behaviour | retail | internet | social media | consumer behaviour | conceptual model | digital era | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Internet | Online-Handel | Online retailing |