Reconsidering the role of brainstorming in the marketing of technology-driven innovation

David Chien-Liang Kuo; Chien-Chiang Lin; Jui-Lin Yang

Year of publication:	2011
Authors:	Kuo, David Chien-liang ; Lin, Chien-chiang ; Yang, Jui-lin
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011, 1, p. 4-16
Subject:	Innovation \| Brainstorming \| Marketingmanagement \| Marketing management

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