Redefining the product life cycle: The five-element product wave
| Year of publication: |
1996
|
|---|---|
| Authors: | Ryan, Chuck ; Riggs, Walter E. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 39.1996, 5, p. 33-40
|
| Publisher: |
Elsevier |